Mobility-as-a-Service: Can It Be the Swiss Army Knife for Personal Mobility in Rural Areas?

by Sandra Phillips

Imagine opening an app on your smartphone showing you all the different options of getting from A to B.

You can see all the bus routes in one place no matter if they’re your own community’s or the neighboring one. You can easily identify whether a taxi, an Uber or a volunteer driver could pick you up fastest. You could even book a carshare vehicle if you had to do a large grocery run or a shared bike if you feel athletic. On top of that, you have access to a customer service program that backs whatever ride you just booked with a guarantee – 24/7! (MORE)