Japan Is Innovating Mobility As A Service And Creating A $61 Billion Market

Japanese trains are famous for cleanliness and punctuality. If a bullet train is five minutes late, it’s national news. Railway companies also operate large station shopping complexes and have played a major role in the growth of Japanese cities. But their bottom line is overshadowed by shrinking ridership due to the declining population. To compensate, they’re trying to address passenger concerns about the coronavirus while making it easier for tourists, women and elderly people to get around. That’s where a uniquely Japanese effort to promote mobility as a service (MaaS) comes in. (MORE)