Dignity should be key measure of MaaS success

Money isn’t everything: what if we made dignity into the key measure of success for MaaS? Crissy Ditmore sets out her vision statement for the industry’s developers

Discussions on Mobility as a Service (MaaS) focus primarily on the potential for it to achieve profit. I continue to push the industry to take the dialogue in other directions mainly because I believe its ability to make money as the sole measure of success limits the potential of MaaS. We can and must go deeper into subjective goals in order to move toward the enlightened future that MaaS can genuinely achieve. (MORE)